Tuesday, October 24, 2006


Part Two...

OK! Welcome back to our tour of the Future Past!

We left off where Walt’s team was struggling with the responsibility of his legacy…namely, EPCOT.

Well, the Disney team had to continue. The many facets of the studio had always functioned to execute directives from a creative leader. In December 1966, that leadership was gone.

The company had to continue. Yet, the problem facing this company was, “Who’s creative vision shall we follow now?” No one was personally or politically equipped to fill Walt Disney’s shoes. This question alone is why I believe the Disney Studio floundered thru the 1970s. It ran on ‘automatic’ until a new strategic game plan could be devised that everyone under the corporate umbrella could agree upon.

Phase One of ‘The Florida Project” was the acquisition of land and the initial development of the Orlando property. The Magic Kingdom theme park or Walt Disney World was set into motion before Walt’s death. According to Roy Disney’s financial plan, the theme park is where revenue would flow to finance the later ‘phases’ of the “Florida Project”. Roy himself saw to the execution of this first phase as a philosophical debt to his beloved brother. Immediately, Phase One was designed and built.

Let’s move forward to 1974. The company was still dealing with it’s next big move. At this point, the Experimental Prototype Community of Tomorrow and Mineral King are gone. Vietnam is quickly drawing to a close and optimism is low on the cultural ‘to do list’ for the country. Money is needed to keep W.D.P. afloat. At first, several past concepts are floated to the surface: a St. Louis, state financed park, an expansion of the Walt Disney World theme park, a foreign Disneyland park. For the immediate future, these ideas are dashed. Still, no one is willing to take the reigns left by Walt. What to do?

A facet of the original EPCOT idea was to feature an international presence. Perhaps the Florida expansion could continue with sponsorship from foreign investors? A World’s Fair type expansion that could showcase the cultures of the world in one park!

A World Showcase!

Soon, a presentation was designed and foreign governments were approached. This model had been successful for World’s Fairs and Expos for years. Well, investors were there but the financial plan wasn’t enough to merit a Phase launch. At this point, EPCOT was resurrected.

Perhaps the spirit of Walt’s original plan could be built…an attraction that meets some his original goals while feasibly attaining investment from corporate sponsors.

A new plan was devised to build a permanent World’s Fair attraction…one that would combine the World Showcase/International park with a corporately sponsored, science based park. A true hint of E.P.C.O.T….

This park had to be stylish. It had to make a mark and pull in visitors from all over the world. A game plan was devised. Walt Disney Productions would jump in with both feet…

We pick up with the "New EPCOT" tomorrow......


Blogger Chris Merritt said...

Nice info (and great images as usual) Jordan. I'm "EPCOT history challenged", so it's great to learn more!

7:47 AM  
Blogger Major Pepperidge said...

For all of its "faults", I find that the history of Epcot is pretty fascinating...and of course it is tantalizing to imagine how it would have turned out if Walt had lived another 10 years.

9:19 AM  
Blogger Dominic said...

I find it ironic that Steve Jobs has become the single biggest owner of Disney stock. He is very much in the mold of Walt, running a creative company with his single-minded vision of perfection. I fear what will happen to Apple when he is gone. Will its inheritors also be asking "what would Steve have done?"

12:30 PM  
Blogger Dominic said...

Oh, and great stuff, Jordan. Looking forward to more about Epcot tomorrow!

12:32 PM  
Blogger A. Dimond said...

Great stuff! I agree with you, d_orlando, on the similarity between those two visionaries. And while we're on the topic of irony:

"I fear what will happen to Apple when he is gone. Will its inheritors also be asking "what would Steve have done?"

That already happened! Apple's board kicked him to the curb back in 1985. And that's exactly what they did ask, until they finally let him back into his own company 12 years later.
Too bad Disney doesn't have that option... unless... any juicy rumors coming out of WDI's cryonics division? ;)

3:19 PM  

Post a Comment

<< Home

Free Hit Counters
Free Counter
FREE hit counter and Internet traffic statistics from freestats.com